Sensitive Data and Sexual Privacy: Spotlight on Flo Health
Moral IT Moral IT

Sensitive Data and Sexual Privacy: Spotlight on Flo Health

Flo Health Inc, a period and ovulation tracker which claimed 32 million active users in 2021, offers its users accurate cycle predictions, personalized health insights, and a better standard of gynaecological health. The catch? Despite explicitly promising to keep users’ intimate and sensitive health data private, Flo disclosed this data to third parties that provided marketing and analytics services to the app.

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